Centre for Communication Governance at NLU delhi

The Public Sphere (Forged) In the Era of Fake News and Filter Bubbles: The Brazilian Experience of 2018

In this article we intend to explore, through the bibliographical review and the study of poll of voter intentions in Brazil, a little of the new technological phenomena that, together, affect the way in which the citizen forms his opinion about the everyday facts significant for public life, in general, the electoral process and the candidates, in a discerning way. Firstly, we take into account a brief approach to the theoretical framework in which we are based to think of a communicative, rational public sphere and in which the ideal situation of speech is sought. Secondly, we deal with fake news – which is about false news that desires to influence the way the population looks at a particular candidate – and deep fakes – which have a similar goal but act by altering the reality in a more profound way. Finally, we approach how the algorithms, especially the use of bots, are acting in order to create a forged public sphere which does not match the real desire and the real need of individuals. In addition, we deal with how the thinking of individuals is being distorted in the filter bubble scenario, which potentialises the effects of the phenomena studied in the preceding items. Throughout the development of this study and through the hypothetical-deductive method, we will seek to demonstrate that the new technologies have a great potential of impact on the electoral will, although this potential has not yet been
explored in all its extension. It walks into a scenario where the electoral process is hackable.


Authors: Eduardo Magrani, Renan Medeiros De Oliviera

Go to The Public Sphere (Forged) In the Era of Fake News and Filter Bubbles: The Brazilian Experience of 2018

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